BMJ/Save the Children 2010 Christmas appeal: a thank youBMJ 2011; 342 doi: https://doi.org/10.1136/bmj.d1383 (Published 02 March 2011) Cite this as: BMJ 2011;342:d1383
Readers have raised nearly £10 000 in the BMJ/Save the Children 2010 Christmas Appeal. The money will be used to support child survival health projects run by Save the Children in countries such as Sudan, Sierra Leone, and India. During the 11 week campaign, readers donated a total of £9485.60, money that will fund essential supplies such as mosquito nets, medicine, and emergency food supplements and will also help pay for health worker training. Save the Children estimates that it costs £566 (€666, $921) to help one child survive all the threats to its health it could face during the vulnerable first five years.
Commenting on the appeal, Simon Wright, head of health and HIV at Save the Children, said: “Save the Children is hugely grateful for the generous funds raised by BMJ readers over the Christmas period. Amounts like this make a significant difference to the health and future of the most vulnerable children and their families in low income countries. Far too many children don’t have access to even the most basic of healthcare and this will help us ensure there are more vaccines, more vital health workers, and ultimately more lives saved. A huge thank you to everyone who dug deep to make a vital difference to the world’s most vulnerable children.”
Cite this as: BMJ 2011;342:d1383