Cover to coverBMJ 2010; 341 doi: https://doi.org/10.1136/bmj.c6859 (Published 01 December 2010) Cite this as: BMJ 2010;341:c6859
- Ike Iheanacho, editor, Drug and Therapeutics Bulletin
As contests go it’s hardly The X Factor. There’s no rip-off phone voting, the audience isn’t screaming (not usually, anyway), and if the participants are on heartwarming or sick making “journeys” then they’re good enough to keep it to themselves.
In fact, without such defining features the BMJ’s effort may not seem much like a talent show at all. But consider this: every year hundreds of books arrive, typically unsolicited, in the journal’s editorial office, seeking an appearance on the reviews pages. Ranging from slim, pocket friendly …