Information v promotionBMJ 2010; 341 doi: https://doi.org/10.1136/bmj.c6650 (Published 23 November 2010) Cite this as: BMJ 2010;341:c6650
- Ben Hudson, senior lecturer1
- 1Department of Public Health and General Practice, University of Otago, Christchurch, New Zealand
Bekker expresses concern that “uncritical acceptance of informed choice initiatives may cause more harm than good.”1 She notes that in a study of decision aids for bowel cancer screening a smaller proportion of patients given a decision aid accepted screening than did …
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