NHS Direct plays a major role

doi:10.1136/bmj.c4700

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Brian Gaffney, medical director1,
Tim Heymann, reader in health management2

¹NHS Direct, Riverside House, London SE1 9HA
²Imperial College Business School

brian.gaffney{at}nhsdirect.nhs.uk

Nazareth and Murray state that enhancing people’s ability to self manage minor illness should be a priority for the NHS.1 Although they refer to NHS Direct’s website they do not reference our work or its success in achieving this objective.

While we agree that further research on effectiveness of interventions to promote self …