Views & Reviews Drug Tales and Other Stories

Withdrawal of Mixtard 30: who on earth cares?

BMJ 2010; 341 doi: http://dx.doi.org/10.1136/bmj.c4634 (Published 25 August 2010) Cite this as: BMJ 2010;341:c4634
  1. Ike Iheanacho, editor, Drug and Therapeutics Bulletin
  1. iiheanacho{at}bmjgroup.com

    In the end, numbers alone aren’t enough. That one in every 300 of the world’s people have had their lives or wellbeing ruined by a stunning natural catastrophe seems to have provoked little more than a shrug of indifference from the other 299. The underwhelming global reaction to the flooding in Pakistan should be food for sobering thought for those wishing to bring health and social problems to the attention of an otherwise uncommitted audience.

    If minds aren’t engaged by the plight of 20 million, what …

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