“We need a short quote”: media training for researchersBMJ 2010; 341 doi: https://doi.org/10.1136/bmj.c4493 (Published 18 August 2010) Cite this as: BMJ 2010;341:c4493
- Trisha Greenhalgh, professor of primary health care, University College London
I was recently invited to attend a media training day by our corporate affairs department, which all universities have these days. Conscripts had two things in common: we did research in controversial or sensitive areas, and we were incapable of converting profound academic insights into pithy soundbites.
Our trainer was a feisty woman whose pedigree included seven years as assistant editor of a leading national tabloid newspaper. I calculated that she could have been the person who ran the front page story that …