Views & Reviews Outside the Box

“We need a short quote”: media training for researchers

BMJ 2010; 341 doi: (Published 18 August 2010) Cite this as: BMJ 2010;341:c4493
  1. Trisha Greenhalgh, professor of primary health care, University College London
  1. p.greenhalgh{at}

    I was recently invited to attend a media training day by our corporate affairs department, which all universities have these days. Conscripts had two things in common: we did research in controversial or sensitive areas, and we were incapable of converting profound academic insights into pithy soundbites.

    Our trainer was a feisty woman whose pedigree included seven years as assistant editor of a leading national tabloid newspaper. I calculated that she could have been the person who ran the front page story that …

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