Journalists and digital storytellers vie for communicator awardBMJ 2010; 340 doi: https://doi.org/10.1136/bmj.c443 (Published 22 January 2010) Cite this as: BMJ 2010;340:c443
- Trevor Jackson
There were 15 nominations for the health communicator of the year award. Some were for specialist reporters and some were for doctors, other healthcare professionals, or academics who have used various media to try to increase understanding of certain diseases or to raise awareness of charity work or medical science in general.
The ideal recipient of this award would be someone whose writing or broadcasting over the past year has shown impact on the public understanding of medicine and health; potential to change the way people think about an important issue; imaginative and effective methods of communication that are appropriate for the intended audience; balance and accuracy; and an evidence base where appropriate.
Some of the projects that this year’s nominees had launched, while imaginative and well intentioned, were too young or too small in scope to have had much impact so far, but may well be strong candidates for this award in future. And there were several communicators with larger and more established projects that did not make it on to the shortlist; although commendable …