Letters Selling patients

Medical rhetoric

BMJ 2010; 340 doi: https://doi.org/10.1136/bmj.c299 (Published 19 January 2010) Cite this as: BMJ 2010;340:c299
  1. Stephen F Loftus, senior lecturer1
  1. 1Charles Sturt University, Sydney, NSW 2051, Australia
  1. sloftus{at}csu.edu.au

    Nugus et al provide good examples of how rhetoric is used in the practice of medicine.1 Rhetoric, the art and the study of persuasion, is widely used in medical practice on a daily basis. Doctors must persuade patients and their carers that they know what they …

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