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Halt rising numbers of female tobacco users in poor nations, urges WHO

BMJ 2010; 340 doi: http://dx.doi.org/10.1136/bmj.c2956 (Published 04 June 2010) Cite this as: BMJ 2010;340:c2956
  1. John Zarocostas
  1. 1Geneva

    The World Health Organization has called for concerted global action to curb the rising numbers of female tobacco users, especially in poor nations—a trend it largely attributes to aggressive marketing tactics by the tobacco industry.

    “The trends in some countries are extremely worrisome,” said WHO chief Margaret Chan “Tobacco use is neither liberating nor glamorous. It is addictive and deadly.”

    The agency, which chose gender and tobacco as the theme for World No Tobacco Day 2010 on 31 May, claims that the industry “aggressively seeks new users to replace the ones who quit and the current users―up to half―who will die prematurely from cancer, heart attack, stroke, …

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