US heart association endorses active video games

BMJ 2010; 340 doi: (Published 25 May 2010) Cite this as: BMJ 2010;340:c2802
  1. Jeanne Lenzer
  1. 1New York

    The American Heart Association announced that it has entered into a “strategic relationship” with Nintendo of America to endorse the company’s active video games, known as Wii.

    The videos include titles such as Wii Tennis and Battalion Wars 2. Players gesture with hand-held devices that interact with the videos to simulate action, such as playing a sport or killing an opponent with a nunchuk.

    The association endorsed the video games as part of its campaign against obesity, saying that 70% of US citizens don’t get adequate exercise. The association’s logo will be stamped on all Wii game packaging, indicating that it is a “healthy …

    View Full Text

    Sign in

    Log in through your institution

    Free trial

    Register for a free trial to to receive unlimited access to all content on for 14 days.
    Sign up for a free trial