US heart association endorses active video gamesBMJ 2010; 340 doi: http://dx.doi.org/10.1136/bmj.c2802 (Published 25 May 2010) Cite this as: BMJ 2010;340:c2802
- Jeanne Lenzer
- 1New York
The American Heart Association announced that it has entered into a “strategic relationship” with Nintendo of America to endorse the company’s active video games, known as Wii.
The videos include titles such as Wii Tennis and Battalion Wars 2. Players gesture with hand-held devices that interact with the videos to simulate action, such as playing a sport or killing an opponent with a nunchuk.
The association endorsed the video games as part of its campaign against obesity, saying that 70% of US citizens don’t get adequate exercise. The association’s logo will be stamped on all Wii game packaging, indicating that it is a “healthy …
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