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First TV advert for abortion services prompts anger

BMJ 2010; 340 doi: http://dx.doi.org/10.1136/bmj.c2742 (Published 24 May 2010) Cite this as: BMJ 2010;340:c2742
  1. Adrian O’Dowd
  1. 1London

    Plans to screen the UK’s first television advertisement for abortion services next week have prompted anger from various organisations.

    The advert for advice on unplanned pregnancy and abortion from Marie Stopes International is designed to raise awareness of sexual health and help women make informed choices, said the organisation.

    Various anti-abortion groups, however, have protested strongly, and one is looking into the possibility of legal action to prevent the advert from being screened.

    The advert campaign called “Are you late?” deals with women who have missed their period and directs people facing an unplanned pregnancy to Marie Stopes International’s 24 hour helpline. The first of a campaign, it is scheduled to …

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