Tories look to harness “social norms” to change behaviour and improve public health

BMJ 2010; 340 doi: (Published 15 January 2010) Cite this as: BMJ 2010;340:c271
  1. Zosia Kmietowicz
  1. 1London

    The conservatives have vowed to replace the “misunderstood units system” for alcoholic drinks with one that refers instead to centilitres of alcohol drinks contain. Labels on alcoholic drinks will also show their calorie content and the amount of the drink consumed by an average person in a week.

    The move is a bid by the party to harness “the power of social norms” to tackle public health problems including binge drinking, obesity, teenage pregnancy, and drug abuse, which is outlined in a green paper entitled, “A Healthier Nation.”

    Other plans to curb binge drinking include increasing tax on what the conservatives see as problem drinks, such as alcopops and super strength beers, and imposing a tougher licensing regime on problem …

    View Full Text

    Sign in

    Log in through your institution

    Free trial

    Register for a free trial to to receive unlimited access to all content on for 14 days.
    Sign up for a free trial