NHS hopes to repeat success of BBC Worldwide in health marketBMJ 2010; 340 doi: https://doi.org/10.1136/bmj.c1823 (Published 31 March 2010) Cite this as: BMJ 2010;340:c1823
- Donald Asprey
The NHS will sell its ideas and skills abroad and plough the profits back into frontline services, England’s health secretary, Andy Burnham, announced last week. NHS Global aims to repeat the success of BBC Worldwide, which markets programmes abroad and invests money back into the BBC.
Mr Burnham said there is increasing demand abroad for NHS knowledge and innovations and even to replicate parts of the NHS. “There is great potential to benefit from the exceptional knowledge and intelligence within the NHS. We know …