New images needed: stereotypes in medical photographsBMJ 2010; 340 doi: http://dx.doi.org/10.1136/bmj.c1524 (Published 17 March 2010) Cite this as: BMJ 2010;340:c1524
- Trisha Greenhalgh, professor of primary health care, University College London
If you search “medicine” on Google Images, you get a hundred million photographs. The most common image is a stethoscope. The next is a bottle of pills (or, sometimes, red and black capsules). The next is a surgeon, masked and gowned, slicing skin with a scalpel. Try “patient” and you will find lots of people in stripy pyjamas, lying obediently in bed, often with a spotty rash or a leg strung up in an orthopaedic hoist. Access a professional image …
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