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Deal between Weight Watchers and McDonald’s in NZ provokes anger

BMJ 2010; 340 doi: https://doi.org/10.1136/bmj.c1495 (Published 15 March 2010) Cite this as: BMJ 2010;340:c1495
  1. Melissa Sweet
  1. 1Sydney

    In the world’s first such deal McDonald’s New Zealand has begun serving meals that are approved by Weight Watchers.

    Both companies say that their new partnership aims to promote healthier eating, but public health experts warn that it may have the opposite effect.

    Mike Daube, president of the Public Health Association Australia, called the deal a “brilliant promotion for junk food.”

    “This is about giving a health halo to junk food,” he said. “It shows atrocious judgment on the part of Weight Watchers.”

    Public health experts at the University of Sydney said they were concerned that the deal may be to the benefit of the companies’ bottom lines rather than the health of the community. …

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