Let’s abandon hopeBMJ 2009; 339 doi: http://dx.doi.org/10.1136/bmj.b5344 (Published 09 December 2009) Cite this as: BMJ 2009;339:b5344
- Ike Iheanacho, editor, Drug and Therapeutics Bulletin
In essence it’s a very simple recipe. First, typically, are the rodents. Photogenic mice seem particularly popular, but hamsters or even rats will do. Next to go in is the mysterious new substance with its wonderfully complicated code name. And then concocting this mix are the men and women in white coats, who really ought to be filmed in a lab, against a backdrop of fancy glassware.
These are standard elements of many a “drug breakthrough.” So predictable is their appearance that it’s easy to turn …
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