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Campaigns to reduce antibiotic use in the US cannot compete with drug advertising, study says

BMJ 2009; 339 doi: http://dx.doi.org/10.1136/bmj.b3785 (Published 15 September 2009) Cite this as: BMJ 2009;339:b3785
  1. Bob Roehr
  1. 1Washington, DC

    Regional public education campaigns in the United States to promote more appropriate use of antibiotics among outpatients are underfunded and seldom evaluated for effectiveness, concludes a study presented at the 49th Interscience Conference on Antimicrobial Agents and Chemotherapy in San Francisco on 12-15 September.

    “The main problems in the US are that the programmes are not adequately funded or evaluated,” said the study’s lead author, Benedikt Huttner, from Geneva, Switzerland. Many operate on $100 000 (£60 000; $70 000) a year or less, which pays for little more than the salary of a programme administrator. “There is very little money left over for the interventions themselves,” …

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