News

Elsevier says offering $25 gift cards for positive reviews was mistake

BMJ 2009; 339 doi: 10.1136/bmj.b2841 (Published 14 July 2009)
Cite this as: BMJ 2009;339:b2841

Access to the full text of this article requires a subscription or payment. Please log in or subscribe below.

  1. Helen Mooney
  1. 1London

    The publishing company Elsevier has confirmed that it was a mistake to offer $25 (£15; €18) Amazon gift cards to academics contributing to the academic textbook Clinical Psychology to encourage them to post favourable “five star reviews.”

    An email was sent by the company’s marketing division to contributors, offering to pay them for positive online reviews of the book last month. …

    Access to the full text of this article requires a subscription or payment

    Subscribe

    Article access

    Article access for 1 day

    Purchase this article for £20 $30 €32*

    The PDF version can be downloaded as your personal record

    * Prices do not include VAT

    Rapid responses

    THIS WEEK'S POLL

    BMJ most popular