Letters Improving breast feeding rates

Pay attention to the first week

BMJ 2009; 338 doi: http://dx.doi.org/10.1136/bmj.b862 (Published 03 March 2009) Cite this as: BMJ 2009;338:b862
  1. Carol M A Campbell, associate specialist in community paediatrics1
  1. 1Bridgeview House, Londonderry BT47 1TG
  1. cmacampbell{at}btinternet.com

    I assessed new mothers’ perceptions of infant feeding support in the first week in an area where a multifaceted breastfeeding promotion programme is in place1 and the local maternity unit has held the Baby Friendly award since 2001. Initiation of breast feeding has increased (39% in 1998 v 59% in 2008), but the breastfeeding rate at 10 days shows continuing early …

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