News

Watchdog upholds complaints about “scaremongering” tactics of producers of hospital kit

BMJ 2009; 338 doi: https://doi.org/10.1136/bmj.b833 (Published 26 February 2009) Cite this as: BMJ 2009;338:b833
  1. Rebecca Coombes
  1. 1BMJ

    The makers of a product marketed to patients about to go into hospital played on their fears by advertising it as “essential” to their wellbeing, a watchdog ruled this week.

    The Advertising Standards Authority upheld 10 complaints about an …

    View Full Text

    Sign in

    Log in through your institution

    Subscribe