An £18m (€19; $24) campaign to tackle the discrimination and stigma that surrounds mental health appeared on television screens and in newspapers in England on Wednesday.

The Time to Change initiative is funded by Comic Relief and the National Lottery. Its aim is to tell the public that it is no longer acceptable to discriminate against people with a mental illness. The campaign includes an advertisement on the prime time television, during Coronation Street, which will continue to be shown on ITV for three weeks.

A series of press advertisements involving celebrities who have …