Images plus text work best to put people off smoking

BMJ 2009; 338 doi: (Published 12 June 2009) Cite this as: BMJ 2009;338:b2415
  1. Annette Tuffs
  1. 1Heidelberg

    Health warnings on cigarette packs that combine strong pictures with written warnings are most effective in motivating smokers to quit smoking and deterring those who have never smoked or who have quit. The warnings should cover at least half of the packet and be part of a mass media campaign.

    This is the conclusion of a report from the German World Health Organization tobacco control centre in Heidelberg, which presents the results of 20 international studies …

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