NICE chief criticises “one size fits all” approach to health promotion

BMJ 2009; 338 doi: http://dx.doi.org/10.1136/bmj.b2326 (Published 10 June 2009)
Cite this as: BMJ 2009;338:b2326

Get access to this article and all of bmj.com for the next 14 days

Sign up for a 14 day free trial today

Access to the full text of this article requires a subscription or payment. Please log in or subscribe below.

  1. Jacqui Wise
  1. 1London

    A targeted approach to delivering health promotion interventions for minority ethnic communities is needed, according to Mike Kelly, director of the centre for public health excellence at the National Institute for Health and Clinical Excellence (NICE).

    Speaking at a conference on Ethnicity and Health at the Royal College of Physicians in London last week, Professor Kelly said, “It has been the greatest challenge of my career to convince politicians that ‘one size fits all’ is not the answer.” He added, “There have been missed opportunities over the past 10 years.”

    Professor Kelly called for both a targeted and universal approach to health …

    Get access to this article and all of bmj.com for the next 14 days

    Sign up for a 14 day free trial today

    Access to the full text of this article requires a subscription or payment. Please log in or subscribe below.

    Article access

    Article access for 1 day

    Purchase this article for £20 $30 €32*

    The PDF version can be downloaded as your personal record

    * Prices do not include VAT

    THIS WEEK'S POLL