Relationships with the drug industry: Collaboration to improve careBMJ 2009; 338 doi: https://doi.org/10.1136/bmj.b232 (Published 04 February 2009) Cite this as: BMJ 2009;338:b232
- Gordon Coutts, vice president and general manager
- 1Schering Plough UK, Welwyn Garden City, Hertfordshire AL7 1TW
Healthcare professionals and patients need to have the most up to date information on all the treatment options available to them, including medicines. There is therefore a legitimate place for a responsible relationship between the drug industry and the NHS, prescribers, and patients. This relationship should support the promotion …
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