Incentives to improve lifestyle come under scrutiny as new virtual centre opensBMJ 2009; 338 doi: https://doi.org/10.1136/bmj.b1850 (Published 06 May 2009) Cite this as: BMJ 2009;338:b1850
- Geoff Watts
“I would like to propose that financial incentives [to patients] in the health sector are a good idea,” said Bruno Frey, professor of economics at the University of Zurich, opening his presentation to a panel discussion held on Thursday 30 April at the Wellcome Trust’s headquarters in London.
The seminar was organised to mark the inauguration of the new Centre for the Study of Incentives in Health. Professor Frey’s remark was to be one of the few unequivocally positive statements in an hour and half characterised more by questions than answers, by doubt rather than certainty.
Funded by the Wellcome Trust’s biomedical …