Campaigns work to change people’s lifestyle

BMJ 2009; 338 doi: (Published 27 April 2009) Cite this as: BMJ 2009;338:b1718
  1. Oona Mashta
  1. 1London

    Studies of social marketing campaigns to change people’s behaviour to improve their health show they work, according to the organisation set up by the Department of Health to help deliver patient health promotion strategies.

    The National Social Marketing Centre has now launched a database, ShowCase, of fully researched case studies that show how social marketing can achieve and sustain positive changes in people’s behaviour to promote healthy lifestyles.

    Health related social marketing uses a range of marketing concepts and techniques to achieve behavioural changes to improve …

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