Editorials

Increasing uptake of colorectal cancer screening

BMJ 2009; 338 doi: http://dx.doi.org/10.1136/bmj.a2658 (Published 08 January 2009) Cite this as: BMJ 2009;338:a2658
  1. Anthony Jerant, associate professor
  1. 1Department of Family and Community Medicine, University of California Davis School of Medicine, Sacramento, CA 95817, USA
  1. afjerant{at}ucdavis.edu

    New approaches hold promise in motivating the 50% of people who do not attend

    Colorectal cancer is a leading cause of mortality in developed countries,1 2 yet uptake of screening for this cancer is lower than for other mass cancer screening interventions.3 Globally only about half of the eligible population undergoes colorectal cancer screening after prompts such as mail or telephone invitations, doctors’ recommendations during visits, and mass media campaigns.4 5 Thus, finding effective, feasible ways to motivate the other half of the population to undergo screening is an important priority for public health worldwide. The study by Hoff and colleagues (doi:10.1136/bmj.a2794) looked at one promising approach.6

    The authors used data from 12 960 people in the Norwegian Colorectal Cancer Prevention Trial 1 to investigate associations between the uptake of screening (flexible sigmoidoscopy alone or combined with faecal occult blood testing) and the timing of mailed invitations to screening appointments scheduled for six to seven weeks after the date of mailing.6 They found that uptake of screening was higher when …

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