Views & Reviews Live from London

Mind your language

BMJ 2008; 337 doi: http://dx.doi.org/10.1136/bmj.a2111 (Published 15 October 2008) Cite this as: BMJ 2008;337:a2111
  1. Deborah Cohen, features editor, BMJ
  1. dcohen{at}bmj.com

    “Rather than improving their response capacity and anticipating new challenges, health systems seem to be drifting from one short-term priority to another, increasingly fragmented and without a clear sense of direction.” This is from the World Health Organization’s world health report for 2008, Primary Health Care: Now More Than Ever, published this week (see News, doi:10.1136/bmj.a2109). This snappy quote appeared in a press release specifically designed to grab an editor’s attention. And grab my attention it did—for all the wrong reasons. It highlighted a current personal annoyance: global healthspeak. I’ve come to loathe …

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