UK introduces picture warnings on cigarette packets

BMJ 2008; 337 doi: (Published 01 October 2008) Cite this as: BMJ 2008;337:a1914
  1. Harriet Adcock
  1. 1London

    Stark picture warnings are being added to cigarette packets in the United Kingdom from 1 October. The government expects that the images—which include pictures of rotting teeth and lungs, a baby inhaling smoke, a young person in a mortuary, throat cancer, and a “flaccid cigarette”—to be more effective than written warnings, which were introduced in January 2003.

    The UK is the first country in the European Union to introduce such images. Canada introduced them in 2001 and was followed by Australia, Brazil, India, New Zealand, Singapore, Venezuela, Thailand, and Uruguay.

    Figures released this week by the Department of Health show that since written warnings were introduced more than 90 000 smokers have been motivated by them to call the NHS Smoking Helpline (tel 0800 022 4332).


    Cite this as: BMJ 2008;337:a1914

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