Direct to consumer advertising

Include cost of treatment

BMJ 2008; 336 doi: http://dx.doi.org/10.1136/bmj.39542.430451.3A (Published 10 April 2008)
Cite this as: BMJ 2008;336:788.1

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  1. Anthony N Glaser, assistant professor of family medicine
  1. 1Medical University of South Carolina, Charleston, SC 29483, USA
  1. tonyglaser{at}mindspring.com

    Practising in the United States, I am well acquainted with direct to consumer advertising of prescription drugs.1 I suggest (and have suggested in the past to the Food and Drug Administration) that if such advertising …

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