English trusts will be allowed to advertise their servicesBMJ 2008; 336 doi: https://doi.org/10.1136/bmj.39527.501701.DB (Published 27 March 2008) Cite this as: BMJ 2008;336:685
- Deborah Cohen
NHS trusts and organisations that provide NHS funded health care will be allowed to advertise their services as part of a government drive to improve patient choice, the health minister Ben Bradshaw has said. The announcement came at the launch of a code of practice for services funded by the NHS.
From this April GPs will be able to refer patients to NHS hospitals and some independent sector treatment centres anywhere in England for routine elective treatment.
The government hopes that by allowing providers to promote their services, patients will be empowered “to have a real say in their treatment” …