Outside the Box

The business of health

BMJ 2008; 336 doi: http://dx.doi.org/10.1136/bmj.39496.665891.59 (Published 21 February 2008)
Cite this as: BMJ 2008;336:450.2

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  1. Trisha Greenhalgh, professor of primary health care, University College London
  1. p.greenhalgh{at}pcps.ucl.ac.uk

    Arrivals lounge in Dubai airport. To our right, a huge banner ad stretching the width of the building: “The city that puts health as its first priority.” Outside, we join a taxi queue on a crowded pavement and inch past an unofficial bazaar of merchants, touts, and beggars. The night air is thick with tobacco smoke. Every other person seems morbidly obese. Some are leaning precariously backwards to balance their paunches. We are ankle deep in fast food wrappings. The …

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