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Industry’s push to woo nurse prescribers has been at “expense of nursing integrity”

BMJ 2008; 336 doi: http://dx.doi.org/10.1136/bmj.39486.709167.DB (Published 14 February 2008) Cite this as: BMJ 2008;336:352
  1. Michael Day
  1. 1Milan

    Nursing journals are aiding and abetting the drug industry’s attempts to influence nurses’ prescribing, it has been claimed this week.

    A report in PloS Medicine (2008;5:e5 doi: 10.1371/journal.pmed.0050005) notes that nurses now have greater power to choose products and services and to influence choices made by doctors and other clinical colleagues. As a result, say the New Zealand authors, Annemarie Jutel of Otago Polytechnic and David Menkes of the University of Auckland, nurses are now a “desirable target” for the industry.

    However, they say, although medical journals have often criticised drug companies for exploiting patients and doctors through techniques …

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