Strategies to change behaviour should involve targeted groups

BMJ 2007; 335 doi: (Published 08 November 2007) Cite this as: BMJ 2007;335:961
  1. Susan Mayor
  1. London

    Strategies designed to change behaviour that can affect health should be developed in association with the target groups and should take their circumstances into account, advises guidance from the National Institute for Health and Clinical Excellence (NICE).

    Although social circumstances might be difficult to change, individual and collective behaviour may be easier to modify and offer enormous potential to alter current patterns of disease, it says.

    But the many attempts to do this have failed or only partially succeeded. And the guidance argues that this is …

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