Views & Reviews Drugs, tales, and other stories

Don't mention it

BMJ 2007; 335 doi: https://doi.org/10.1136/bmj.39359.685301.59 (Published 11 October 2007) Cite this as: BMJ 2007;335:776
  1. Ike Iheanacho, editor, Drug and Therapeutics Bulletin
  1. iiheanacho{at}bmjgroup.com

    Flick through a few newspapers and you'll repeatedly come across a stark warning: “Your home may be repossessed if you do not keep up repayments on your mortgage.” This threat isn't some random frightener but a standard feature in advertisements for property loans. As such, it provides tangible balance for those contemplating the real or imagined advantages of the deals in question.

    If only the possible harms of medicines were contextualised so clearly. Instead, it's often assumed that the general public just cannot understand risk …

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