Letters Direct to consumer advertising

The world of the market place

BMJ 2007; 335 doi: https://doi.org/10.1136/bmj.39346.496690.3A (Published 04 October 2007) Cite this as: BMJ 2007;335:683
  1. Jonathan V Howell, consultant in public health
  1. West Midlands Specialised Commissioning Team, Edwin House, Burton on Trent DE14 2WF
  1. jonathan.howell{at}lycos.com

    Magrini and Font discuss direct to consumer advertising,1 but drug promotion at an earlier stage may have already influenced the views of the public and patients.

    Current European legislation on drug promotion makes it difficult to define what promotion by a pharmaceutical company before market …

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