Healthcare giant advertises to children in classroomsBMJ 2007; 335 doi: http://dx.doi.org/10.1136/bmj.39349.412326.DB (Published 27 September 2007) Cite this as: BMJ 2007;335:637
- Ray Moynihan
- Byron Bay, Australia
The multinational drug and medical device manufacturer Johnson & Johnson has been advertising its products in a resource book used by children in Australian classrooms.
The book, BodyWhys, is sponsored by Johnson & Johnson and contains several advertisements for Johnson & Johnson products, including tampons, sanitary pads, toothbrushes, and pimple cream.
Along with the advertisements, BodyWhys, which was recently distributed to 10 year old children in a state school in Sydney's wealthy eastern suburbs, contains text about personal development.
Johnson & Johnson says it has been sending copies of the book to schools on request for several years. This year …
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