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Healthcare giant advertises to children in classrooms

BMJ 2007; 335 doi: http://dx.doi.org/10.1136/bmj.39349.412326.DB (Published 27 September 2007) Cite this as: BMJ 2007;335:637
  1. Ray Moynihan
  1. Byron Bay, Australia

    The multinational drug and medical device manufacturer Johnson & Johnson has been advertising its products in a resource book used by children in Australian classrooms.

    The book, BodyWhys, is sponsored by Johnson & Johnson and contains several advertisements for Johnson & Johnson products, including tampons, sanitary pads, toothbrushes, and pimple cream.

    Along with the advertisements, BodyWhys, which was recently distributed to 10 year old children in a state school in Sydney's wealthy eastern suburbs, contains text about personal development.

    Johnson & Johnson says it has been sending copies of the book to schools on request for several years. This year …

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