Lecturing by remoteBMJ 2007; 335 doi: https://doi.org/10.1136/bmj.39272.454398.59 (Published 12 July 2007) Cite this as: BMJ 2007;335:100
- Trisha Greenhalgh, professor of primary health care
- University College London
I recently suggested that conference organisers should stop using so-called “international experts” (defined as anyone who arrives on a business class flight with a PowerPoint presentation and is incapable of locating their hotel unaided) as the pull to get bums on seats locally.
Soon after that, an important-sounding gathering in California wanted me to speak, and was up for the creative use of new technology. The chair sent me a detailed brief, and I prepared my presentation, along …