It's not what you say but how you say itBMJ 2007; 334 doi: https://doi.org/10.1136/bmj.334.7608.1344 (Published 28 June 2007) Cite this as: BMJ 2007;334:1344
It is the job of the modern doctor to give patients the facts about a treatment, so they can make up their own minds about whether to accept it. But the facts—usually benefits and risks—can be framed in many different ways, and …
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