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How pharmaceutical representatives change your behaviour

BMJ 2007; 334 doi: https://doi.org/10.1136/bmj.334.7602.1029-a (Published 17 May 2007) Cite this as: BMJ 2007;334:1029

“It's my job to figure out what a physician's price is. For some it's dinner at the finest restaurants, for others it's enough convincing data to let them prescribe confidently and for others it's my attention and friendship . …

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