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Drug company campaign adds to pressure on Dutch doctors to vaccinate against HPV

BMJ 2007; 334 doi: http://dx.doi.org/10.1136/bmj.39185.698495.DB (Published 19 April 2007) Cite this as: BMJ 2007;334:819
  1. Tony Sheldon
  1. Utrecht

    Dutch GPs are being urged to exercise restraint in the face of increasing demand to vaccinate young girls against human papillomavirus—seen as the main cause of cervical cancer.

    The Dutch Health Council, which advises the Dutch government on public health issues, is due to report by the end of the year on whether to include the vaccine in the national vaccination programme.

    But Sanofi Pasteur MSD, which manufactures the new vaccine Gardasil, has launched an information campaign highlighting the dangers of human papillomavirus. This includes radio spots featuring a media personality and websites, including www.beschermjedochter.nl (“Protect your daughter”). Complaints …

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