European health commissioner praises food firms for efforts to cut obesity

BMJ 2006; 333 doi: (Published 16 November 2006) Cite this as: BMJ 2006;333:1036
  1. Rory Watson
  1. 1Brussels

    The European Commission has publicly praised some of the world's most famous food and drink companies for voluntarily taking measures to tackle obesity as part of the European Union's wider strategy to promote healthy diets.

    At an awards ceremony in Brussels, Markos Kyprianou, the public health commissioner, called on other manufacturers to follow the examples set by Coca-Cola, PepsiCo, McDonald's, Unilever, and Kraft Foods. And he rejected suggestions that the independent institution was flirting with commercialism.

    “This is a whole new approach. You cannot legislate on what people …

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