It's good to hear that, yet again, doctors have been voted the most trusted profession in Britain (doi: 10.1136/bmj.39027.673924.DB). In the annual MORI poll, commissioned by the Royal College of Physicians, 92% of the British public said they trusted doctors to tell the truth, compared with 75% for judges and members of the clergy, and around 20% for politicians and journalists. Whether the public is right to put so much trust in doctors is another question, but it seems important that we should do all we can to preserve it. As the actress Vanessa Redgrave is quoted as saying, “Integrity is …