Advertisements highlight MSD's inappropriate hospitality
BMJ 2006; 333 doi: https://doi.org/10.1136/bmj.333.7570.671-a (Published 28 September 2006) Cite this as: BMJ 2006;333:671
- Zosia Kmietowicz
- London
Merck Sharp & Dohme (MSD) became the first company in the UK to be publicly admonished after a breach of the drug industry's revised code of practice.
After a finding that the company had entertained doctors and their spouses at a meeting with no clear educational content in an unsuitable venue, the Prescription Medicines Code of Practice Authority placed advertisements in two medical publications, including the BMJ.
An anonymous complainant tipped off the authority about the incident, which took place in a Chinese restaurant in December 2005. Photographic evidence supplied …
Log in
Log in using your username and password
Log in through your institution
Subscribe from £173 *
Subscribe and get access to all BMJ articles, and much more.
* For online subscription
Access this article for 1 day for:
£38 / $45 / €42 (excludes VAT)
You can download a PDF version for your personal record.