Advertisements highlight MSD's inappropriate hospitalityBMJ 2006; 333 doi: https://doi.org/10.1136/bmj.333.7570.671-a (Published 28 September 2006) Cite this as: BMJ 2006;333:671
- Zosia Kmietowicz
Merck Sharp & Dohme (MSD) became the first company in the UK to be publicly admonished after a breach of the drug industry's revised code of practice.
After a finding that the company had entertained doctors and their spouses at a meeting with no clear educational content in an unsuitable venue, the Prescription Medicines Code of Practice Authority placed advertisements in two medical publications, including the BMJ.
An anonymous complainant tipped off the authority about the incident, which took place in a Chinese restaurant in December 2005. Photographic evidence supplied …