Canada may be forced to allow direct to consumer advertising

doi:10.1136/bmj.332.7556.1469-a

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Alan Cassels

Victoria, British Columbia

The Canadian government will respond this week to a lawsuit brought by one of the country's biggest media companies. The company is claiming that it should have the right to carry drug advertisements that are aimed directly at consumers.

If CanWest wins, Canadians will be subjected to advertisements for prescription drugs like this one from US Cosmopolitan

CanWest Global Communications, which owns most of Canada's major daily newspapers, a major television channel, and cable TV channels, launched a court case last …