Switzerland launches naked poster campaign to stop AIDSBMJ 2006; 332 doi: https://doi.org/10.1136/bmj.332.7551.1174-b (Published 18 May 2006) Cite this as: BMJ 2006;332:1174
- Katy Duke
The Swiss government has launched an AIDS prevention campaign showing athletes taking part in dangerous sports while naked, under the slogan “No Action Without Protection.”
The eye catching campaign was launched in conjunction with new mixed statistics about the disease, showing that although the infection rate is dropping in heterosexuals and drug users, it continues …
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