Not another innovationBMJ 2006; 332 doi: https://doi.org/10.1136/bmj.332.7545.847 (Published 06 April 2006) Cite this as: BMJ 2006;332:847
- James Owen Drife, professor of obstetrics and gynaecology (firstname.lastname@example.org)1
- 1 Academic Unit of Paediatrics, Obstetrics and Gynaecology, Leeds Teaching Hospitals NHS Trust, Leeds LS2 9NS
Here on the front line, the title of Davies and Elwyn's article strikes no chords.1 The NHS infantry now greet the words “promising innovation” with groans or silence. We used to laugh but not any more. We have spent far too much of our lives coping with new idea after new idea and making them work, no matter how ill thought out. But no sooner has one innovation begun to bed in, as we learn how to use it, bypass it, or ignore it, than the next is on its way. At first we worried about them. Now we feel nothing.
Managing demand …