“Cheerleaders Pep Up Drug Sales,” New York Times reportsBMJ 2005; 331 doi: https://doi.org/10.1136/bmj.331.7529.1358-b (Published 08 December 2005) Cite this as: BMJ 2005;331:1358
- Janice Hopkins Tanne
- New York
US drug companies are hiring cheerleaders as sales representatives to promote drugs to doctors, the New York Times said on its front page on 28 November. The story claimed that drug companies were turning to cheerleaders as sales people because they were good looking and had enthusiastic outgoing personalities.
“Some industry critics view wholesomely sexy drug representatives as a variation on the seductive inducements, like dinners, golf outings, and speaking fees that pharmaceutical companies have dangled to sway doctors to their brands,” the story reported.
Psychiatrist Thomas Carli, an associate professor at the University of Michigan, who has tried to …