Drug companies monitor web chat for adverse reaction reportsBMJ 2005; 330 doi: https://doi.org/10.1136/bmj.330.7504.1347-a (Published 09 June 2005) Cite this as: BMJ 2005;330:1347
- Michael Cross
Drug companies are harvesting comments posted on the internet about drug side effects using new computer technology. NetRank, a UK based internet consultancy, said this week that at least one “well known drug company” is using a product called i-reputation, which monitors the internet for postings about specific products.
Critics of the pharmaceutical industry expressed concern about the way the information might be used. The technology is based on a computer program developed for the mobile phone maker Motorola to track comments about its products in internet chat …