Letters

Consumer advertising and doctors' prescribing

BMJ 2005; 330 doi: https://doi.org/10.1136/bmj.330.7503.1332-a (Published 02 June 2005) Cite this as: BMJ 2005;330:1332

Doctors and patients alike need to be empowered by information to improve quality of care

  1. Peter D Singleton, senior associate (peter.singleton@chi-group.com)
  1. Judge Institute of Management, University of Cambridge, Cambridge CB2 1AG

    EDITOR—The most interesting result from the study reported by Gottlieb is not that patients' requests influence the choice of treatment, which is good to hear, but that minimal acceptable care was given in only 56% of cases where the patient made no request for drugs (general or specific).1 Given type 1 and type 2 errors,2 advertising directly …

    View Full Text

    Sign in

    Log in through your institution

    Free trial

    Register for a free trial to thebmj.com to receive unlimited access to all content on thebmj.com for 14 days.
    Sign up for a free trial

    Subscribe